brandspace™
brandspace™ is a method based on best western brand companies’ achievements, adapted and optimized for state of affairs of internal and CIS market.
brandspace™ method allows the producer:
- Develop a brand name, not only having sharp distinctions from rivals’ ones but also prominent on the market in general.
- Create a unique brand positioning or reposition it if needed.
- Specify the limits of brand existence in the way to marginally correct them further.
- Provide optimal communicative and informational brand field.
Main brandspace™ method service sets are as follows:
Minimal set
- Brand conception and names-pretenders generation
- Checking the leading name for the novelty
- Presentation for the client
- Recommendations and report preparation
Developments are presented as a brochure which contains:
- Full range of developed names-pretenders;
- Patent check-in results;
- Expert appraisal;
- Methodology and recommendations on working with names-pretenders.
Basic set
- Market express-analysis, prospective niche and product/service positioning definition.
- Initial names-pretenders pool development
- Preliminary testing and filtering
- Brief names-pretenders pool generation
- Expert (bs) testing and filtering
- Final strongest names-pretenders pool generation
- Focus group realization (no less than 3 groups)
- Results analysis
- Checking the leading name for the novelty
- Presentation for the client
As a result the basic brandspace review is presented to the client. This is methodical recommendations set on working with brand. It contains:
- Express market analysis conclusion
- Full range of developed names-pretenders
- Focus group realization results and their analysis
- Patent check-in results
Optimal set
- Marketing analysis of the appropriate market section.
- Research on competitors.
- Initial names-pretenders pool development
- Preliminary testing and filtering
- Brief names-pretenders pool generation
- Expert (bs) testing and filtering
- Final strongest names-pretenders pool generation
- Focus group realization (no less than 3 groups)
- Results analysis
- Checking no less than 3 leading names for the novelty
- Presentation for the client
- Presenting the registration application to the State patent law institute
- Final report compilation
In the end of the project the client is introduced to the optimal brandspace review. This is detailed methodical recommendations set on leading out and positioning of every final brandname-pretender. Such typical review contains:
- Marketing analysis (competitors, trends, prospects)
- Full range of developed names-pretenders
- Focus group realization results and their analysis
- Patent check-in results
- Recommendations on developing of creative conception and brand promotion.
We are sure, and it was not once verified, that this method allows developing unique names with distinct market positioning. This assurance is based on two main components: our experts’ proficiency and brandspace™ method.
