Product branding

High competitive market makes the producer brand its product nowadays. A strong brand provides a bright unique image, high degree of distancing from rivals for the product. Unique brand image (its visual, phonetic, semantic characteristics, its legend) is the pledge of a product’s successful and long-lasting life, a key to successful advertising campaigns.

Expert methods of a name creation, professionally designed corporate identity — that’s the way to make, position and promote a unique future brand.

brandspace uses the following product branding methods:

• Market and competitive environment analysis, prospective niche definition;
• Brand conception development;
• Naming complex arrangements (name creation based on brandspace™ methods);
• Brand positioning strategy development;
• Brand image visualization (corporate ID);
• Label and packaging design and testing, product rows creation;
• Brand guidelines creation;
• Brand promotion strategy development.